Celebrating Women’s History Month: Words of Wisdom from our Female-led Partners
As we celebrate Women’s History Month, our team at Crowe PR is marking a milestone - a decade of storytelling, brand building, and pushing boundaries in the PR industry, fueled by the vision of our founder, a female entrepreneur who set out to make a difference.
The Journey of a Female Entrepreneur
The road to building a successful business is seldom straight path, especially for female entrepreneurs. From navigating funding challenges to overcoming biases, the obstacles are real. For us, a vision, resilience and commitment to client excellence have been our guiding forces.
“If there’s one thing I wish I knew at the start of my career, it’s that you don’t have to have it all figured out to take the first step. Growth happens in the messy, uncertain moments, so trust yourself, take risks, and own your voice. And for fellow female leaders: don’t wait for permission to take up space. You belong in every room you step into.” – Anna Crowe, Crowe PR CEO
Leading With Authenticity: A Superpower Behind Our Success
Creating a positive company culture starts with understanding, supporting, and uplifting one another. As a female-founded company, we prioritize:
Authenticity and Trust: The framework for any successful organization starts with trust. As a transparent team and extension of our clients’ businesses, we prioritize trust, bringing our unique superpowers to drive results internally and externally.
Collaboration Over Competition: Encouraging open communication, direct feedback and teamwork to maximize success for our brand partners.
Mentorship and Growth: Empowering the next generation of PR and marketing leaders in our community; from participating in university panels and presenting to large audiences to connecting with other changemakers, our national team works tirelessly to grow and inspire growth in others.
Authentic leadership has helped us cultivate a workplace where creativity thrives, employees feel valued and our clients experience genuine partnership.
Supporting Female-Led Brands
In addition to sharing our journey, we asked some of our game-changing female-led brands to share their best advice to fellow women in business and here’s what they had to say:
“The imperfection is the most beautiful part of your story. Too many times, we hide the struggles, the late nights, and the missteps. But, in the end, that is what will make your story so inspiring and uniquely yours.” – Brittany Merrill Yeng, Co-Founder, Skrewball Whiskey
Brittany and her husband Steve founded Skrewball Whiskey in 2018 with just a recipe for a delicious peanut butter shot Steve invented. Brittany, a former chemist, was able to use her expertise to experiment with and formulate the delicious spirit the world has come to know and love today.
“Being woman-owned and -led isn't just a marketing tactic, it's a proud statement that suggests diversity and new perspectives. In all industries, diversity brings the opportunity for growth and progress. We must continue to share our stories, amplify our voices, and push for the representation we deserve -- let's keep making noise!” – Lyda Hanson, Co-Founder, Suntide
“Women are leading and innovating hospitality every day. Find a mentor and foster that relationship. Make it an unapologetic priority throughout your career. Leadership in this industry requires resilience, adaptability, and a commitment to service that we don’t have to achieve alone. These mentorships can empower more women to thrive at every level of this industry.” – Megan Pierce, Director of Marketing, The Curtis
“Community is everything – surround yourself with people you can learn from and you can give to. No matter how green you are, there’s always something you can give. On that point – be authentically generous. Make the introductions, give your time, help out where you can. Lean into conversations about money, especially if it makes you uncomfortable. The earlier you get comfortable talking about it, the easier it is, every time. You don’t have to know everything (or anything), but you need to find ways to approach any money conversations, from negotiations to business health to lending and borrowing, lean in.” – Adina Jacobs, Co-Founder, STM Goods
By championing these brands, we’re not only supporting women in business but also helping reshape the industry landscape for future generations.
A Decade of Impact—And We’re Just Getting Started
Celebrating 10 years is certainly a milestone and we’re continuing to look ahead. We remain committed to innovation, inclusion and impact; elevating brands and creating meaningful change in our industry and around the globe.
To every woman striving to make her mark - whether in PR, entrepreneurship or leadership - know that your vision, resilience and empathy are strengths that can drive success. Here’s to the next decade of breaking barriers and building legacies, together.
Happy Women’s History Month from all of us at Crowe PR!