Creating a product is one thing. However, building a brand that people remember, trust and emotionally connect to is something entirely different. 

In today's marketing landscape, brands face a critical decision: partner with a large, full-service agency or work with a specialized boutique firm. While both models have merit, there's a compelling case for why niche expertise delivers superior results, especially in fast-moving channels like PR and social media. 

The real insight behind these numbers? Shoppers aren't just chasing discounts; they're gravitating toward brands they know, trust and feel connected to before the sales even start.

Explore the top lessons from 2025 that will define how brands communicate, create and connect in 2026. Learn what leaders need to focus on to grow with clarity and purpose.

In a world where brands can be built - or broken - in a matter of moments, reputation has become a company’s most valuable currency. It’s no longer just about perception management; it’s about consistency, integrity and transparency across every single touchpoint. 

In a world where brands can be built - or broken - in a matter of moments, reputation has become a company’s most valuable currency. It’s no longer just about perception management; it’s about consistency, integrity and transparency across every single touchpoint. 

When done right, newsjacking is the art of connecting your brand’s message to a timely story in a way that feels natural and valuable. It’s how a brand earns relevance — not by chasing the headlines, but by contributing meaningfully to them.   

Reputation management no longer happens behind closed doors. Today, it plays out publicly across feeds, threads and comment sections where narratives form faster than any press release can be drafted.

2025 was characterized by acceleration, automation and optimization. In 2026, we expect to see a more intentional slowdown. The cultural dial is turning away from constant innovation for innovation’s sake and toward refinement, reflection and what’s actually working.  

Whether you're a consumer goods brand scaling nationally or a healthcare tech company preparing for FDA clearance, investors are placing greater weight on brand equity and credibility when assessing value. It's no longer just about the numbers; it's about the story you're telling and the trust you've built.

In today’s hyper-connected world, where video calls and real-time collaboration tools eliminate borders, one question still comes up for brands exploring a new PR partner: does proximity matter? Should we hire an agency right in our backyard, or does a wider, multi-market approach offer more advantages? 

We think in “radical ideas” and even dedicate time in our team meetings to cultivate unique and bold ideas on behalf of our clients. But why are radical ideas such a backbone for our team?  

In today’s landscape, visibility is currency. If your brand doesn’t show up where your customers, and even AI engines, are looking, your competitors will. The old playbook of press releases and ads is no longer enough. To stay relevant, brands must embrace an integrated PESO model (Paid, Earned, Shared, Owned) and optimize for the way content is now discovered: through search engines, AI assistants, and generative platforms. 

One of the most effective tactics in our toolbox is “newsjacking,” or creatively tying client offerings to timely, trending moments in pop culture. When executed strategically, newsjacking can transform a hotel package, product launch or service into a viral story that earns meaningful media coverage, drives brand awareness and attracts bookings.

Blogs help boost visibility, capture search traffic and humanize a brand. And the downside of sitting this one out is losing share of voice, missing cultural relevance and leaving potential customers to connect with someone else’s story instead of yours.

In today’s hyper-connected world, cultural moments don’t just trend – they explode. From celebrity engagements to viral memes, these shared experiences dominate headlines, social feeds and even dinner table conversations. And for brands, the temptation to jump on the bandwagon is stronger than ever.

Discover how storytelling drives PR success. Learn how strategic narratives connect with audiences, spark media traction and build lasting brand loyalty.

In a world where digital trends move at lightning speed and attention spans are shorter than ever, there’s one marketing tactic that continues to stand the test of time: nostalgia marketing. Whether it's the return of a beloved musical, the rediscovery of a long-forgotten label or vintage camcorder brand trip coverage on social media, nostalgia has proven itself to be more than just a feel-good emotion; it's a powerful tool for deepening consumer connection and driving brand relevance. 

Investing in press coverage isn’t just traditional PR anymore; it’s about future-proofing your brand’s discoverability in an AI-first world, ensuring that when AI talks about you, it says what you want. 

In today’s search landscape, brands need to show up everywhere their customers and stakeholders are, be it Google, generative AI, you name it. And while earned media (articles, interviews, reviews, podcasts) has always built credibility, it’s especially critical today for discoverability in both search engines and AI answers.  Industry insights show that majority of AI-generated answers (80-90%) hey come from what others say about the brand  instead of a brand’s website.