We think in “radical ideas” and even dedicate time in our team meetings to cultivate unique and bold ideas on behalf of our clients. But why are radical ideas such a backbone for our team?  

In today’s landscape, visibility is currency. If your brand doesn’t show up where your customers, and even AI engines, are looking, your competitors will. The old playbook of press releases and ads is no longer enough. To stay relevant, brands must embrace an integrated PESO model (Paid, Earned, Shared, Owned) and optimize for the way content is now discovered: through search engines, AI assistants, and generative platforms. 

One of the most effective tactics in our toolbox is “newsjacking,” or creatively tying client offerings to timely, trending moments in pop culture. When executed strategically, newsjacking can transform a hotel package, product launch or service into a viral story that earns meaningful media coverage, drives brand awareness and attracts bookings.

Blogs help boost visibility, capture search traffic and humanize a brand. And the downside of sitting this one out is losing share of voice, missing cultural relevance and leaving potential customers to connect with someone else’s story instead of yours.

In today’s hyper-connected world, cultural moments don’t just trend – they explode. From celebrity engagements to viral memes, these shared experiences dominate headlines, social feeds and even dinner table conversations. And for brands, the temptation to jump on the bandwagon is stronger than ever.

Discover how storytelling drives PR success. Learn how strategic narratives connect with audiences, spark media traction and build lasting brand loyalty.

In a world where digital trends move at lightning speed and attention spans are shorter than ever, there’s one marketing tactic that continues to stand the test of time: nostalgia marketing. Whether it's the return of a beloved musical, the rediscovery of a long-forgotten label or vintage camcorder brand trip coverage on social media, nostalgia has proven itself to be more than just a feel-good emotion; it's a powerful tool for deepening consumer connection and driving brand relevance. 

Investing in press coverage isn’t just traditional PR anymore; it’s about future-proofing your brand’s discoverability in an AI-first world, ensuring that when AI talks about you, it says what you want. 

In today’s search landscape, brands need to show up everywhere their customers and stakeholders are, be it Google, generative AI, you name it. And while earned media (articles, interviews, reviews, podcasts) has always built credibility, it’s especially critical today for discoverability in both search engines and AI answers.  Industry insights show that majority of AI-generated answers (80-90%) hey come from what others say about the brand  instead of a brand’s website. 

As the lines between organic social, influencer marketing and earned media continue to blur, it’s easy to get swept up in “what will go viral” without stopping to ask: Is this even allowed? 

For spirits brands, the answer isn’t always straightforward, and unfortunately, breaking the rules doesn’t just risk a takedown; it can also come with major regulatory consequences. 

When we think about destination marketing, it’s easy to picture glossy brochures, eye-catching billboards, or that one Reel that makes you want to book a flight now. But truly successful destination marketing - the kind that drives long-term tourism, community engagement, and brand loyalty - goes much deeper.

Our team at Crowe PR is heading to the Cannes Lions International Festival of Creativity; a global celebration of storytelling, innovation and the people pushing our industry forward. 

This isn't just another industry event. It’s a gathering place for creatives, brand leaders, marketers and innovators to connect, share ideas and shape the future of communication. While it's our first time attending, we’re approaching Cannes not with an agenda, but with intention: to listen, learn and be part of the conversations that matter. 

Last week, e.l.f. Cosmetics orchestrated a remarkable marketing feat by airdropping sunscreen and cat treats to solo sailor Oliver Widger and his feline companion, Phoenix, as they journeyed across the Pacific Ocean. This unexpected gesture not only captivated social media audiences but also underscored the brand's agility in leveraging timely influencer opportunities and pop culture moments. 

If the past few years have taught us anything, it's this: uncertainty is no longer the exception - it’s the environment we operate in.

As business leaders and marketers, we can’t control every challenge that comes our way. But what we can control is how we communicate through it.

In a world where consumer attention is fleeting and competition for travel dollars is fierce, Airbnb has once again proven the power of experience-led marketing. On May 13, 2025, the company unveiled its ambitious Summer 2025 initiative; an expanded suite of Experiences and the all-new Airbnb Services with a campaign powered by strategic influencer partnerships, celebrity-led activations, and a high-impact in-person event in Los Angeles. 

The influencer industry is not a passing trend, it’s a powerhouse. Valued at an estimated $250 billion today and projected to reach $500 billion in the next two years, it's clear that influencers are revolutionizing the way brands connect with consumers. Incorporating a robust influencer program in your marketing strategy is a must these days, no matter how big or small your brand is. It’s not just a direct way to reach consumers; it’s a critical driver of brand growth. 

As we celebrate Women’s History Month, our team at Crowe PR is marking a milestone - a decade of storytelling, brand building, and pushing boundaries in the PR industry, fueled by the vision of our founder, a female entrepreneur who set out to make a difference.

At Crowe PR, we’ve spent a decade helping brands tell their stories, strengthen credibility, and position themselves for growth—including making them M&A-ready. A well-executed PR strategy can build trust, enhance brand value, and help navigate the challenges that come with change. Here’s how we help companies maximize their M&A impact: 

What started as a one-woman operation in downtown San Diego has transformed into a nationally recognized, award-winning agency with an incredible team and a portfolio of campaigns to be proud of.

For brands unfamiliar with American consumer behavior, the media landscape and the fast-paced nature of this market, the journey can feel a bit overwhelming. But don’t worry! Here at Crowe PR, we’ve helped numerous brands make a splash in the U.S. (and beyond).