Going Beyond Press Releases: Radical Ideas for Real Brand Impact
Strategic and radical ideas are the foundation for impactful placements and campaigns.
Welcome to the world of public relations and integrated marketing, where creativity is key and out-of-the-box thinking is pivotal to standing out among the industry noise. Clients don’t just hire us to craft press releases and distribute them to strategic contacts, they hire us to think differently, dream big and embolden them with concepts and campaigns that move the needle and propel brand awareness to new heights.
We think in “radical ideas” and even dedicate time in our team meetings to cultivate unique and bold ideas on behalf of our clients. But why are radical ideas such a backbone for our team?
It proves creative agility. It’s no secret that the media market is ever-changing and creating a wild, unexpected angle or campaign shows clients we’re constantly scanning trends with fresh eyes. That agility builds trust that when the right radical idea comes along, we’ll be ready.
It sparks conversation. Even if our ideas are not acted upon, sometimes, they spark a conversation that evolves into something actionable. Even if the first version doesn’t pan out, it often plants a seed for campaigns or pitch angles down the line.
It elevates your brand. Out-of-the-box campaigns showcase your brand in ways your competitors aren’t thinking about, positioning you as a leader in your space.
We lead with radical thinking because it gets the creative juices flowing and, with an all-hands-on-deck approach to our agency, every member of our team is constantly keeping an eye out for unique angles and concepts for each and every one of our clients. At the very least, this provides a fresh perspective that the client team can build upon for deliverable results and at the very most results in a creative campaign, event or activation that is newsworthy and buzzy.
For example, The Eliza Jane Hotel in New Orleans, Louisiana sought a creative Valentine’s Day activation that tied into the property’s rich literary history. Our team developed a partnership with local poet Madi Zin, bringing a bespoke poetry experience to life in the hotel’s library-inspired lobby lounge, The Press Room. Guests were invited to share their thoughts with Zin, who crafted personalized keepsake poems on her vintage typewriter and handmade paper—offering a heartfelt, memorable way to celebrate the holiday.
We know not every radical idea will make it to market, but that’s part of the process. The strength of our approach is in surfacing untapped possibilities, igniting meaningful conversations and proving time and again that we think beyond convention, always with a sharp pulse on cultural trends and what truly resonates. Creativity is our currency—and we invest it wholly in our clients.
Curious how innovative, out-of-the-box ideas can elevate your brand? Get in touch with us today.