In the medical device industry, standing out from the competition and building a trusted brand amongst healthcare professionals and consumers is crucial. For fast–growing companies especially, investing in PR and social media is not only beneficial – it's essential for continued growth and success.

From utilizing user-generated content (UGC) to staying ahead of trends, transform your social media presence into a powerful marketing tool that fosters genuine connections and drives success.

In an era where the marketing-savvy Gen Z can smell inauthenticity from a mile away, brands must ditch the smoke and mirrors to earn this generation’s coveted stamp of approval.

As more people become conscious of their environmental impact, it’s crucial for hospitality businesses to effectively communicate their green initiatives to guests, investors and the public.

Pop-up experiences are truly popping up everywhere in the hospitality industry, and they need an integrated strategy behind them to ensure success on all fronts.

January left us buzzing with excitement over groundbreaking new products and technological advancements – especially those that were showcased at CES 2024.