Razer
Client
Razer
Overview
Razer is widely recognized in the world of gaming and is an undisputed leader in the competitive gaming and hardware market space with deep credibility among gamers. Seeking to expand into AI, sustainability and corporate innovation, Razer aimed to lead emerging cultural conversations, including the rise of AI and Saudi Arabia’s Esports Olympics.
RESULTS: From July 2024 -
28B+
Total Audience Reach
24.6%
Share of Voice
725
Pieces of Coverage
36.6%
YoY Increase in Razer’s User Base
Tactics
Expand Razer’s gaming brand through corporate leadership, AI/sustainability innovation, accessibility, and esports leadership initiatives.
Secure consistent, high-quality coverage in top-tier U.S. media.
Overachive on KPIs across thought leadership, product launches, reviews, partnerships, and events.
Use creative storytelling and embargoed outreach to amplify key announcements.
Drive major coverage through in-person media tours and virtual briefings at events like CES and RazerCon.
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