Crowe PR Unveils Crowe Media, a Next-Generation Media Ecosystem Built for the Future of Brand Storytelling and Growth

Grounded in a decade of award-winning communications, Crowe Media unites PR, social, data and digital storytelling under one integrated platform

SAN DIEGO and NEW YORK – January 29, 2026 – Crowe PR, an award-winning integrated PR firm founded by entrepreneur and marketing leader Anna Crowe, launches Crowe Media. The new strategic parent company is built to drive relevance, authority and visibility for bold leaders, visionary organizations and purpose-driven brands in the AI and creator era, transforming real stories into real impact. 

Crowe Media is built on the success of Crowe PR – an integrated PR powerhouse supporting category-leading brands across health innovation, CPG and spirits, raising both U.S. and international brands’ profiles across North America. A three-time Inc. 5000 honoree, the agency brings deep expertise across medical devices, dietary supplements, natural foods, craft spirits and children’s products, with a proven track record of creating culturally relevant campaigns that drive measurable brand and business growth. 

The new ecosystem unites six integrated arms under one strategic vision, building on the agency’s legacy and expanding beyond traditional PR and influencer marketing into a fully integrated media platform for the creator-driven, trust-based economy. Together, these divisions represent the modern evolution of a proven agency model, built for today’s fast-changing brand landscape and how customers make decisions. 

Crowe Media consists of: 

• Crowe PR: Strategic communications, earned media and influencer marketing to drive credibility, authority and authentic cultural connection. 

• Crowe Social: Social media and community building to turn audiences into advocates and customers into loyal fans. 

• Crowe Studios: Premium content production and storytelling across video, podcast, digital and experiential platforms and events – and home of The Real Shift Show, hosted by founder Anna Crowe and Emmy-winning broadcaster Katy Temple.  

• Crowe Amplify: Performance-driven marketing and growth strategy designed to scale visibility, demand and revenue. 
   

• Crowe Insights: Data intelligence and insights to inform strategy, optimize performance and fuel smarter growth. 

• Crowe Speaking & Publishing: Thought leadership channels that position founders and brands as category leaders through authentic storytelling. 

“The way people discover, trust and engage with brands has fundamentally changed, and Crowe Media was built for that reality,” said Anna Crowe, founder and CEO of Crowe PR, and visionary behind Crowe Media. “By uniting strategy, storytelling, community and data, we’re empowering bold leaders and purpose-driven brands to build real, lasting influence, not just fleeting visibility.” 

The Crowe Media model also enables the highest standard of service by ensuring every client engagement is led by seasoned experts, not generalists. This structure creates a scalable, future-ready media platform built to deliver exceptional results across every channel of modern brand-building. 

“We’ve moved from a transactional economy to a relationship economy,” added Crowe. “Today’s customers expect transparency, purpose and connection, requiring brands to earn trust through credibility and consistency at every touchpoint. At Crowe Media, our focus is on having the very best people doing the work. We believe excellence comes from specialization, and our clients deserve teams who are deeply experienced, highly strategic and fully invested in their success.” 

This launch comes at a pivotal moment as discovery shifts from traditional search and paid media to AI-powered platforms, answer engines and large language models. In this new landscape, visibility is driven by credible, third-party validation, including earned media, expert commentary and authoritative content. Crowe Media aligns these touchpoints through AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), helping brands surface in AI-driven results with authenticity, authority and a decisive competitive edge. 
 
“As AI reshapes how brands are discovered and trusted, visibility alone is no longer enough,” said Natalia Barclay, vice president of communications at Crowe PR. “Crowe Media was designed to help health innovation, CPG and spirits brands earn authority across the channels that now drive discovery, credibility and long-term growth. Our integrated model ensures every channel works together to build recognition, trust and sustained momentum.” 

For more information, please visit www.crowe-media.com and www.crowepr.com, and follow along on LinkedIn and Instagram at @crowepr. Contact us today at info@crowepr.com to learn how Crowe Media can take your brand to the next level. 

About Crowe PR    

Crowe PR is a global integrated PR agency driving brand awareness, credibility and business growth for companies within health and innovation, CPG, spirits and lifestyle sectors. Headquartered in San Diego, with a second location in New York City, Crowe PR’s ROI-focused services include communications strategy, media relations, thought leadership, influencer marketing and social media management. An award-winning firm, Crowe PR has received numerous PRSA and PR Daily Awards, recognition by PRNEWS as an Elite Top 120 Agency and been named to the esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America for three consecutive years. For more information, visit www.crowepr.com. 

About Crowe Media 

Crowe Media is a next-generation media ecosystem designed to help bold leaders, visionary organizations and purpose-driven brands build relevance, authority and visibility in today’s AI- and creator-driven landscape. Grounded in a decade of award-winning communications through Crowe PR, Crowe Media unites six integrated divisions, PR, social, content studios, amplification, insights and speaking & publishing, under one strategic platform. The fully integrated model combines strategy, storytelling, community and data to help brands grow with intention, influence audiences and drive lasting impact across every touchpoint that shapes discovery and engagement. For more information, visit www.crowe-media.com.