Halicia Loren-Ashford

HALICIA LOREN-ASHFORD
group manager, social media

LOCATION: San Diego, CA
CAN’T LEAVE THE HOUSE WITHOUT: My selfie stick/tripod
HOBBIES: any sporty activity on sunny days (hiking, roller-blading, pickleball) and language learning (studying French)

About Halicia

Halicia Loren is a seasoned on-air host turned digital strategist with 16 years in entertainment, wellness and social media. As Crowe PR’s Group Manager of Social Media, she leads integrated content and community strategies that boost social media visibility for consumer products, destinations and health-tech brands.

A former Radio Personality (ABC and CBS Networks) and Lifestyle San Diego TV host, Halicia has fronted and produced campaigns for Google Chrome, Verizon, Amazon, Ulta Beauty and more. She thrives on translating cultural trends into thumb-stopping stories while mentoring teams to think creatively, move quickly and measure what matters. When she’s not ideating the next scroll-stopping Reel, you’ll find her teaching Pilates at sunrise or practicing French on a coastal run.