Natalia Barclay

Natalia Barclay
vice president of COMMUNICATIONS

LOCATION: Cardiff by the Sea, CA
CAN’T LEAVE THE HOUSE WITHOUT: Burt's Bees Chapstick and sunglasses
HOBBIES: Dancing, adventuring to new destinations, anything live music related

About Natalia

Natalia Barclay helps companies and brands translate their business goals into breakthrough visibility and growth. Her expertise spans the consumer products, spirits, entertainment and lifestyle sectors, with a portfolio that includes national placements in outlets such as Newsday, The New York Post, BuzzFeed, POPSUGAR, Oxygen, Vogue, Shape, The Doctors, ET Canada, EXTRA and The TODAY Show.

Natalia specializes in building and scaling integrated campaigns that combine earned, owned and paid strategies, including paid influencer partnerships, red carpet activations, promotional programs and celebrity seeding—to move the needle on consumer engagement and brand affinity.

As Vice President of Communications at Crowe PR, Natalia leads the agency’s cross-vertical client service function, developing global PR strategies that are rooted in clear objectives and measured outcomes. She plays a central role in ensuring clients not only earn headlines but also build lasting brand equity and relevance in competitive markets.

A collaborative leader and strategic problem-solver, Natalia believes in the power of bold ideas backed by thoughtful execution, and that results are strongest when creativity and purpose align.