Lauren Torrez

Lauren Torrez
Senior Director of Media

LOCATION: West Hollywood, CA
CAN’T LEAVE THE HOUSE WITHOUT: My water bottle, an extra phone charger, and my publicist essentials pack (it's a force of habit!). My maltipoo, Luna, loves to come too!
HOBBIES: Hot yoga and cooking, and I'm always looking for the next great recipe to try. I grew up as a ballet dancer and trained with American Ballet Theatre, so I love anything related to theatre, dance, and art.

About Lauren

With more than 15 years of experience in public relations, communications and brand strategy, Lauren brings a deep understanding of how to develop compelling narratives, cultivate meaningful media relationships and secure coverage that elevates brand visibility and drives business results.

As Senior Director of Media at Crowe PR, Lauren plays a pivotal role in leading the agency’s media relations strategy, providing senior-level counsel and overseeing the development and execution of high-impact earned media campaigns across key accounts. She leads the media team in cultivating meaningful journalist relationships, identifying compelling storytelling opportunities and securing impactful coverage that drives client visibility and business results. In addition, Lauren plays an integral role in advancing the agency’s media capabilities, mentoring team members and supporting new business and agency growth initiatives.

Lauren has developed and executed integrated communications campaigns spanning earned media, influencer marketing and brand communications. A seasoned media relations expert, she has secured high-profile media placements and entertainment opportunities for clients across leading national publications and cultural platforms, including GQ’s Men of the Year issue, People cover stories, the Vanity Fair Oscar livestream and SNL50: The Anniversary Special.